Course curriculum

    1. Introduction & Outcomes

      FREE PREVIEW

    2. Worksheets

    1. The Research: Lessons from Consumer Buying Behavior

    2. Why We Must Embrace Transparency Now

    3. Transparency Lessons from B2C's Most Successful Brands

    4. Transparency in B2B Action: The epiphany at Calvin Klein

    5. The Opportunity: Consensus Buying Time & Doing the Homework

    1. How To Configure your "Flawsome" Messaging

    2. Example: Upsell / Cross-sell & the Trampoline

    3. Example: The Inbound Lead Mismatch

    4. Example: Setting Pricing Expectations Up-Front

    1. Takeaways & Summary

    2. Pop Quiz!

    3. Super Quick Feedback (please?)

About this course

  • $149.00
  • 14 lessons
  • 1 hour of video content

There is no magic bullet in sales...but transparency wins!

Ready to get started?

Enroll today